What is a booking link?

How does a booking link work?

A booking link works by publishing a page that reads your calendar and offers only the times that fit your rules. The whole exchange takes a minute:

1. You create a link for one kind of meeting, such as a 30-minute intro call.
2. You send the link in an email, put it in your signature, or add it to your website.
3. The guest opens it and sees your free times, in their own time zone.
4. They pick a time and answer any questions you've set, such as "what would you like to discuss?"
5. The meeting goes onto your calendar, and both of you get a confirmation with an invite.
6. The guest gets a private link to move or cancel, which updates your calendar too.

What settings does a booking link have?

A booking link's settings decide which of your free times it offers and what happens after someone books. The common ones:

Setting	What it does	Example
Length	How long the meeting is	30 minutes
Availability	Days and hours you take these meetings	Tuesday to Thursday, 10am to 4pm
Calendars checked	Which calendars count as busy	Work and personal, so a dentist appointment blocks it
Minimum notice	How soon someone can book	Not within the next 24 hours
Booking window	How far ahead someone can book	Up to 30 days out
Gaps	Free time kept before and after	15 minutes either side
Daily limit	Most of these meetings in one day	3 a day
Questions	What the guest answers when booking	Company, topic, phone number
Confirmations and reminders	Messages sent to the guest	A confirmation at once, a reminder the day before
Reschedule and cancel	The guest's own link to change it	Moves the event on your calendar

The settings that matter most are often the least used: minimum notice, gaps and a daily limit are what stop a booking link from filling every free minute of your week.

What kinds of booking link are there?

Booking links come in a few kinds, depending on how many hosts and guests a meeting has. Calendly, for example, lists one-on-one, group, round-robin and collective event types.

Kind	Who meets	Example
One-on-one	One host, one guest	A sales call or consultation
Group	One host, several guests at the same time	A weekly webinar or class
Round robin	One of several hosts, chosen automatically	Demo calls shared across a sales team
Collective	Several hosts together, when all are free	A client meeting with the account lead and a specialist

Most small businesses only need the first kind. Round robin and collective links matter once several people share the same type of meeting.

When is a booking link better than suggesting times?

A booking link is better when the other person is happy to do the scheduling, and suggesting times is better when you should do it for them. A rough guide:

Situation	Better choice
Inbound sales call, demo or consultation	Booking link
Regular check-ins with existing clients	Booking link
First meeting with a senior person or a big customer	Suggest two or three times
Several people from different companies	A meeting poll, or suggested times
Someone doing you a favour	Suggest times, and offer the link as an option

Where can you get a booking link?

You can get a booking link from a dedicated scheduling tool, from your email suite, or from the calendar in software you already use. Some options, from each company's own pricing page, checked on 7 November 2026:

Tool	Free plan	Paid
Calendly	One event type, one calendar connection	Standard, $10 per seat a month billed yearly ($12 monthly)
Cal.com	Free for individuals, with unlimited links and calendars	Teams, $12 per user a month billed yearly ($16 monthly)
Google Workspace	None	Appointment booking pages from Business Standard, $14 per user per month with a one-year commitment, billed monthly
Microsoft 365	None	Bookings among the apps in Business Basic, $7 per user a month paid yearly

Calendly connects up to six Google, Outlook, Microsoft 365 or iCloud calendars for conflict checking. If you already pay for Google Workspace Business Standard or Microsoft 365, check whether their built-in booking pages are enough before adding another tool.

How is AI changing booking links?

AI is changing booking from a link you send to scheduling done for you. Instead of pasting a link into a reply, an AI can read the email thread, find two or three times that suit both sides, hold them on your calendar and draft the reply offering them. After someone books, it can read their answers and your past emails with them and put a short brief on the event, so you arrive at the meeting knowing why they booked.

How does Mojobase handle booking links?

Mojobase Calendar has one kind of booking link: one-on-one meetings, with a set length, availability, gaps around each meeting, minimum notice, how many days ahead, a daily limit and questions for the guest. The public page shows only free times, in the visitor's time zone, and checks the time again as it books, so two people can't take the same slot. The guest gets a private page to move or cancel, and confirmations and reminders go out with fixed wording, switchable on each link.

After a booking, the AI turns the guest's answers and your past mail with them into a short brief on the event. Mojobase has no group, round robin or collective links, and no payments or SMS reminders; for those, Calendly or Cal.com fit better. More on the Calendar page.