Comparison
Mojobase vs Triple Whale
Triple Whale is an ecommerce analytics and AI platform: the Triple Pixel, multi-touch attribution, dashboards and the Moby AI agent, free to start, with paid plans priced by GMV. Mojobase's Numbers reads Shopify, Amazon, Meta, Google and Amazon Ads for daily sales, spend and return on ad spend, beside email and support. No pixel, attribution or profit.
Updated . Every Triple Whale fact is linked to Triple Whale's own site, with the date we checked it
How do Mojobase and Triple Whale compare, side by side?
Triple Whale: Ecommerce analytics and AI platform: attribution, dashboards and an AI agent (Moby) that Triple Whale calls the AI operating system for ecommerce, with no data warehouse required. Mojobase: email, team chat, calendar, tasks, documents, the Handbook, customers and numbers in one place, with AI that works across all of it.
| What matters | Mojobase | Triple Whale |
|---|---|---|
| What it is | Numbers inside one place with Email, Team chat, Calendar, Documents, Tasks, Customers and the Handbook | Ecommerce analytics and AI platform: attribution, dashboards and an AI agent (Moby) that Triple Whale calls the AI operating system for ecommerce, with no data warehouse required.1 |
| Free plan | None; $29 a month for the first person at the founding price | Yes. Free: data in one view, Triple Pixel tracking, first and last click attribution, Moby AI to explore, AI-search visibility (ChatGPT only); 10 users, 12 months of data retention.2 |
| Paid price | $39 a month for the first person, $25 for each after, whatever your sales | Re-checked in a real browser with US English locale because plain requests are blocked. Foundation, Automate and Enterprise still show no public subscription amounts and require a walkthrough or sales contact. The pricing FAQ bases quotes on annual GMV and package; paid plans are 12-month subscriptions billed monthly or annually (annual prepayment gives two months free). Free is the only no-cost tier.3 |
| Tracking | No pixel. Sales come from Shopify and Amazon reports; spend and the sales each platform claims come from the ad platforms | Triple Pixel for cross-device, cross-platform tracking; first and last click attribution from day one on Free.4 |
| Attribution | None. Return on ad spend is total sales divided by total ad spend, with each platform's own claim shown as that platform's figure | Multi-touch attribution and all attribution models on paid plans.5 |
| Dashboards | One fixed page: total sales, ad spend, return on ad spend and orders, by channel and ad platform, against the period before. No dashboard builder | No-code dashboard builder, segment builder, custom metric builder and SQL editor on paid plans.6 |
| AI | The morning sweep and Friday review flag what's unusual, and ⌘K answers "what did Amazon do yesterday?" with the numbers | Moby is the AI agent: answers questions, surfaces insights and takes action across marketing and operations.7 |
| Platforms | Shopify, Amazon, Meta Ads, Google Ads and Amazon Ads, plus Stripe for invoices and payments; read-only | Plan table tooltips name Shopify, BigCommerce, WooCommerce, Stripe; ads on Meta, Google, Snapchat, Pinterest, TikTok, Microsoft, X, Taboola, Outbrain, Criteo, Adroll, MNTN; email and SMS on Klaviyo, Attentive, Omnisend.8 |
Prices are in US dollars a month, before tax. Triple Whale's prices change; the numbers link to where we read them.
Which should you choose, Mojobase or Triple Whale?
Choose Triple Whale if
- You spend enough on ads that multi-touch attribution, a tracking pixel and incrementality tests change your decisions.
- You want custom dashboards, a segment builder, cohort analysis and an SQL editor.
- You want an AI agent that can act on paid media, generate creative and build landing pages.
- You sell on BigCommerce or WooCommerce, or advertise on TikTok, Snapchat or Pinterest.
Choose Mojobase if
- You want this morning's sales and yesterday's ad spend in one line, next to the email, suppliers and support that explain them.
- You'd like the AI to flag that Meta spend rose while sales didn't, and draft the task or email that follows. Mojobase is built for 1 to 25 people, and it works well for teams up to 100.
- You want a price that doesn't grow with your GMV.
What's the real difference between Mojobase and Triple Whale?
Triple Whale is an analytics platform for ecommerce growth. Its Triple Pixel tracks shoppers across devices and platforms, its attribution models decide which ads earned which sales, its dashboards, segments and SQL editor slice the data, and Moby, its AI agent, answers questions and takes action across marketing. Triple Whale calls it the AI operating system for ecommerce.
Mojobase's Numbers is deliberately simpler, and sits inside the rest of the business. It shows one headline every morning: total sales across Shopify and Amazon, total ad spend across Meta, Google and Amazon Ads, return on ad spend and orders, each against the period before, with a single day compared with the same weekday last week. It doesn't compete on charts. The value is that the AI sees those numbers next to the supplier emails, the support inbox and the tasks.
How does the AI compare?
Moby answers questions, surfaces insights and, on Automate and Enterprise, takes actions on paid media, runs scheduled automations and generates creative and landing pages. Its capacity grows with the plan, from Explore on Free to Run at scale on Automate.
Mojobase's AI reads Numbers through the same tools as everything else. The morning sweep and the Friday review flag what's unusual, such as Meta spend up 38% on last week while Shopify sales are flat, and say which campaigns account for most of it. From there it can draft the email to the agency, make a task to review the campaigns, or answer the customer whose order was late. It never changes an ad: every connection is read-only.
How do the prices compare?
Triple Whale has a Free plan for 10 users with first and last click attribution and 12 months of data. It publishes no prices for Foundation, Automate or Enterprise: pricing is based on your brand's annual GMV and the package, as a 12-month subscription. Mojobase is $39 a month for one person and $89 for three, or $29 and $67 for the first 10 companies, however much you sell.
Where is Triple Whale the better choice?
Triple Whale is the better choice for brands whose growth depends on ad performance. A tracking pixel, multi-touch attribution, marketing mix modelling and incrementality testing, custom dashboards, cohort analysis, benchmarks, an AI agent that acts on paid media and more than 60 integrations, including TikTok, Snapchat, Pinterest and Klaviyo, go far beyond Mojobase's Numbers. Mojobase has no pixel, no attribution and no profit view. Choose Mojobase when the daily numbers are one input among many and you want them where the rest of the business is run.
Questions people ask
Does Mojobase do attribution like Triple Whale?
No. Mojobase has no tracking pixel and no attribution models. It reads total sales from Shopify and Amazon and spend from Meta, Google and Amazon Ads, and works out return on ad spend across everything; each platform's own claim of the sales its ads made is shown as that platform's figure.
How much does Triple Whale cost?
Triple Whale has a Free plan with the Triple Pixel, first and last click attribution and Moby to explore, for 10 users. It publishes no prices for paid plans: pricing is based on your brand's annual GMV and the package, as a 12-month subscription. Mojobase is $39 for the first person and $25 for each after.
Does Mojobase show profit?
No. Numbers shows sales, orders, average order, ad spend and return on ad spend, but not profit, which needs product costs and platform fees. It has no bank connection or bookkeeping either. It reads the company's Stripe invoices and tracks who owes what. The AI drafts a reminder with Stripe's payment link for a person to send, after checking what was agreed; Stripe handles invoice creation, payments and status.
Which platforms does Mojobase read?
Shopify and Amazon for sales and orders, and Meta Ads, Google Ads and Amazon Ads for spend and the sales each platform claims, all read-only and in US dollars. Stripe connects for payments, customers, subscriptions and invoices. TikTok, BigCommerce and WooCommerce aren't connected.
How does the AI use the numbers?
The morning sweep and Friday review read them and flag what's unusual, such as Meta spend up on last week while Shopify sales are flat, with an Ask and a Make a task button. Quick actions (⌘K) answers questions like "what did Amazon do yesterday?" with the numbers and a link.
Sources
- Triple Whale: What it is. triplewhale.com/faq, checked 7 Nov 2026.
- Triple Whale: Free plan. triplewhale.com/pricing, checked 7 Nov 2026.
- Triple Whale: About the pricing. triplewhale.com/pricing, checked 7 Nov 2026.
- Triple Whale: Feature. triplewhale.com/pricing, checked 7 Nov 2026.
- Triple Whale: Feature. triplewhale.com/pricing, checked 7 Nov 2026.
- Triple Whale: Feature. triplewhale.com/pricing, checked 7 Nov 2026.
- Triple Whale: AI. triplewhale.com/faq, checked 7 Nov 2026.
- Triple Whale: Integrations. triplewhale.com/pricing, checked 7 Nov 2026.