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Pipedrive alternatives

The best Pipedrive alternatives for a small business (2026)

The best Pipedrive alternatives are HubSpot for a free CRM with marketing, Zoho CRM or Bigin for a cheaper pipeline, Close for calling and texting, monday CRM for boards, Attio for a custom data model, folk for relationship selling, Less Annoying CRM for simplicity, and Mojobase if you'd rather not update a pipeline at all.

Updated . Prices and features checked on each company's own site

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Why do people look for alternatives to Pipedrive?

  • There's no free plan, only a 14-day trial.
  • Full email sync with tracking, automations and sequences need Growth, at $39 a seat a month billed yearly.
  • Shared inboxes, lead routing and the AI multi-email tools need Premium, at $59 a seat billed yearly.
  • A pipeline only helps if someone moves the deals; in a small team, that's usually the person with the least time.

What are the best Pipedrive alternatives?

ToolBest for
HubSpotA free CRM with marketing tools beside it
Zoho CRMA cheaper pipeline, from Bigin up to full CRM
CloseSales by phone and text, with a one-person plan
monday.comA CRM on the same boards as your projects
AttioA CRM shaped to your own data, with a free plan
folkRelationship selling with custom deals and sequences
Less Annoying CRMThe simplest CRM, at one price with everything
MojobaseSmall teams that would rather not update a pipeline

1. HubSpot: best for a free CRM with marketing tools beside it

HubSpot's free CRM includes contacts, deals, tasks, pipeline management, a reporting dashboard and CRM import, for two users with no expiry. Sales Hub Starter adds Agent Hub, a notetaker, calling and task queues. It suits teams that want marketing and sales in one place.

  • Free plan: Yes. Free Tools: free for up to 2 users, no credit card required. Includes free Marketing, Sales, Service, Content, Data and Revenue tools. Free CRM page says it has no expiration date.1
  • Feature: Free CRM: contact management, deals, tasks and activities, pipeline management, reporting dashboard, CRM import.2
  • AI: Sales Hub Starter lists Agent Hub, Agent Builder, Prospecting agent, Notetaker, Calling, Task queues and Intent signals; credits included per tier: 500 (Starter), 3,000 (Professional), 5,000 (Enterprise).3

2. Zoho CRM: best for a cheaper pipeline, from Bigin up to full CRM

Zoho sells Bigin, a simpler CRM with a pipeline, email, calling and appointment scheduling, for first-timers, and Zoho CRM for more. Zoho CRM's free edition already includes workflow automation for three users. It suits price-sensitive teams that want room to grow.

  • Bigin Express (separate Zoho product): $7 per user per month, billed yearly (Annually selector); $9 billed monthly4
  • Bigin Express (separate Zoho product) includes: Zoho's simpler CRM for first-timers moving from spreadsheets: sales pipeline, email, built-in calling, calendar, appointment scheduling, social ads leads, payment collection5
  • Feature: Free edition includes workflow automation (Zoho says from lead routing to field updates) and APIs at 5,000 calls/day.6

3. Close: best for sales by phone and text, with a one-person plan

Close puts calling, SMS and email in the CRM, and its Solo plan covers one user with up to 10,000 leads. It has built-in importers for HubSpot and Pipedrive, so switching is quick. It suits founders and small inside-sales teams who dial every day.

  • Solo: $9 per user per month, billed annually; $19 billed monthly7
  • Solo includes: Limited to 1 user and 10,000 leads; workflows not included; 500 AI credits per user per month (no rollover)8
  • Feature: Built-in importers for HubSpot, Pipedrive and HighLevel, plus spreadsheet imports.9

4. monday.com: best for a CRM on the same boards as your projects

monday CRM's Basic plan covers contacts and deals with quotes and invoices, and Standard adds AI agents for outreach calls, lead sourcing and meeting prep. Its prices are quoted for ten seats and CRM plans start from three users. It suits teams that already plan work on monday.com.

  • monday CRM: Basic: $12 per seat per month (page quoted at 10 seats), billed yearly; $18 shown struck through; $18 billed monthly10
  • monday CRM: Basic includes: 1 workspace, 1 custom dashboard; 1,000 active contacts and deals; 20 quotes and invoices per month11
  • AI: monday CRM adds AI agents: outreach caller, lead sourcer, meeting prep, build-your-own agent.12

5. Attio: best for a CRM shaped to your own data, with a free plan

Attio's free plan covers three seats with email and calendar sync and AI agents included. You design the objects and fields, and Ask Attio answers questions about your records. It suits startups whose sales process doesn't fit a standard pipeline.

  • Free plan: Yes. Free: up to 3 seats, up to 3 objects, 50,000 records, 50 GB storage, 200 emails/month, 3 reports, 100 AI credits per user plus 250 per workspace each month. Ask Attio, AI agents, workflows, API/webhooks and MCP server are marked Yes on Free.13
  • Feature: Email and calendar sync (1 account per user on Free/Plus, 2 on Pro, 3+ on Enterprise) with communication intelligence such as first/last interaction and connection strength.14
  • AI: Ask Attio and AI agents are marked Yes on all four plans.15

6. folk: best for relationship selling with custom deals and sequences

folk Premium adds custom objects, deals, email sequences and dashboards to its relationship CRM, with five synced accounts per member. AI magic fields fill in data on every plan. It suits founder-led sales, partnerships and agencies that sell through conversations.

  • Premium: $48 per member per month, billed yearly ($576 per member per year); marked most popular; $60 billed monthly16
  • Premium includes: Everything in Standard plus custom objects and deals, email sequences, workspace roles, dashboards, API access, full history of interactions; 5 account syncs per member; 1,000 email finds, 5,000 magic-field and 10,000 Workflow Assistant runs per month; 5,000 messages per member per month; 3 custom domains17
  • AI: Magic fields (AI) on every plan: 2,000 per month on Standard, 5,000 on Premium, custom on Enterprise.18

7. Less Annoying CRM: best for the simplest CRM, at one price with everything

Less Annoying CRM includes unlimited pipelines, custom fields, task management and email logging in one plan. It has no AI of its own; for AI, its help pages point to third-party routes such as an MCP server or Zapier. It suits teams who want a CRM that stays out of the way.

  • Everything included includes: Unlimited contacts and companies (rule of thumb: stay below 50,000 total); 25 GB file storage per user, unlimited pipelines, unlimited custom fields; Task management, email logging, mobile access, user permissions; HIPAA compliance included (BAA available), free phone and email support19
  • AI: For AI, LACRM's help article lists three third-party routes: AppConnect, a third-party MCP server, or Zapier.20

8. Mojobase: best for small teams that would rather not update a pipeline

Mojobase has no pipeline to keep current: it finds customers in your email, calendar and Stripe, and shows each one's last contact, next meeting, open support conversation and unpaid invoices. The AI drafts the follow-ups. There are no deal stages, forecasts or sequences.

  • Price: $39 a month for the first person and $25 for each after; the first 10 companies pay $29 and $19, for life
  • AI: included, with your choice of model, or bring your own

How should a small team choose a Pipedrive alternative?

Decide whether you still want a pipeline. If you do, but cheaper or with more built in, look at Zoho CRM, Bigin, Close or HubSpot. If the pipeline was always out of date because deals move in email and nobody drags the cards, the issue is data entry, and a CRM that fills itself will help more than a different pipeline.

Then look at the plan you'd actually need. Pipedrive's entry price is low, but email sync with tracking sits on Growth and shared inboxes on Premium. Compare the plan with the features you use, not the cheapest one on each page.

How do Pipedrive alternatives compare on price?

Prices are per user or seat a month, billed yearly unless noted, from each company's own pricing page. monday CRM has a three-seat minimum; both listed rates were quoted at ten seats.

CRM Free plan Entry plan Plan with email sync and automation
Pipedrive None; 14-day trial $14 (Lite) $39 (Growth)
HubSpot Free tools, 2 users $7 a seat for new customers (Starter; $20 list) $90 (Sales Hub Professional, with sequences), plus $1,500 one-time onboarding
Zoho CRM 3 users $14 (Standard) $14 (Standard includes email integration)
Close None; 14-day trial $9 (Solo, one user) $99 (Growth, with workflows)
monday CRM None; 14-day trial $12 a seat (Basic, quoted at 10 seats) $28 a seat (Pro, with sequences; quoted at 10 seats; minimum 3 seats)
Attio 3 seats $35 (Plus) $79 (Pro, with sequences)
folk None; 2-week trial $24 (Standard) $48 (Premium, with sequences)
Less Annoying CRM None; 30-day trial $15, monthly $15 (email logging included)
Mojobase None $39 a month for the first person, $25 each after Same plan; it's built from your email

Mojobase's price includes email, calendar, team chat, support, tasks, documents, Numbers and a monthly AI allowance. For five people it's $139 a month.

What does Mojobase do instead of Pipedrive?

Mojobase replaces the pipeline with the relationship. It finds everyone you've written to and every outside guest on your calendar, groups them by company and adds paying customers from Stripe. For each, it shows the signals that matter in a small business: last contact, owed a reply, gone quiet for 30 days, the next meeting, an open support conversation and unpaid invoices.

The AI acts on those signals. The morning run drafts replies to the people waiting on you and check-ins to the ones going quiet, and puts the few that need a decision in Needs you today. Before a meeting, it writes a brief from past emails and what was promised.

What it doesn't do: deal stages, forecasts, lead scoring, sequences, or a power dialer. It's built for 1 to 25 people, and it works well for teams up to 100.

What do you lose by leaving Pipedrive?

You lose a pipeline that salespeople genuinely like. Pipedrive's drag-and-drop stages with alerts for stale deals, Nova's pre-call briefs and drafted CRM updates on every plan, an AI Sales Assistant that predicts which deals you'll win, and 500+ integrations make it one of the best tools for a team that sells through stages. Its MCP server also works in Claude and ChatGPT.

If you have even one person whose job is closing deals, think twice before leaving pipeline CRMs altogether.

How do you switch from Pipedrive without losing deals?

Close open deals or move them first, then export people, organizations and deals. Close has a built-in Pipedrive importer; for other tools, check their own import guide and test it on a few records.

For Mojobase, there's nothing to import for contacts: connect your mailboxes and calendar, and your customers appear with their history. Keep Pipedrive read-only for a month for deal notes you might need.

Questions people ask

What is the best free alternative to Pipedrive?

HubSpot's free CRM covers two users with pipeline management and no expiry, Zoho CRM is free for three users, and Attio's free plan covers three seats with email and calendar sync. Pipedrive itself has no free plan, only a 14-day trial.

Which Pipedrive alternative is cheapest?

Zoho's Bigin starts at $7 a user a month billed yearly, Close Solo at $9 a month billed annually on its single-user plan, and Less Annoying CRM at $15 a user billed monthly. Pipedrive Lite is $14 a seat a month billed yearly; its monthly-billing rate is not verified here.

Is HubSpot better than Pipedrive?

For marketing plus sales, yes: HubSpot puts campaigns, forms and a CRM together and starts free. For a pure sales pipeline, Pipedrive is simpler and its AI meeting assistant is included on every plan. HubSpot's paid tiers and onboarding fees add up faster as you grow.

Does Mojobase have a sales pipeline like Pipedrive?

No. Mojobase tracks people and relationships: who's owed a reply, who's gone quiet, the next meeting and what they owe. Teams that manage deals through stages and forecast revenue should choose Pipedrive, Close, Zoho CRM or HubSpot.

How do I move from Pipedrive to another CRM?

Close imports Pipedrive directly. For other tools, export your people, organizations and deals and check the new tool's import guide. With Mojobase, connect your mailboxes and calendar instead, and the people you work with appear with their history.

Sources

  1. HubSpot: Free plan. hubspot.com/pricing/suite, checked 7 Nov 2026.
  2. HubSpot: Feature. hubspot.com/products/crm, checked 7 Nov 2026.
  3. HubSpot: AI. hubspot.com/pricing/sales, checked 7 Nov 2026.
  4. Zoho CRM: Bigin Express (separate Zoho product). zoho.com/en-us/crm/zohocrm-pricing.html, checked 7 Nov 2026.
  5. Zoho CRM: Bigin Express (separate Zoho product) includes. zoho.com/en-us/crm/zohocrm-pricing.html, checked 7 Nov 2026.
  6. Zoho CRM: Feature. zoho.com/en-us/crm/zohocrm-pricing.html, checked 7 Nov 2026.
  7. Close: Solo. close.com/pricing, checked 7 Nov 2026.
  8. Close: Solo includes. close.com/pricing, checked 7 Nov 2026.
  9. Close: Feature. close.com/llms.txt, checked 7 Nov 2026.
  10. monday.com: monday CRM: Basic. monday.com/pricing, checked 7 Nov 2026.
  11. monday.com: monday CRM: Basic includes. monday.com/pricing, checked 7 Nov 2026.
  12. monday.com: AI. monday.com/crm/pricing, checked 7 Nov 2026.
  13. Attio: Free plan. attio.com/pricing, checked 7 Nov 2026.
  14. Attio: Feature. attio.com/pricing, checked 7 Nov 2026.
  15. Attio: AI. attio.com/pricing, checked 7 Nov 2026.
  16. folk: Premium. folk.app/pricing, checked 7 Nov 2026.
  17. folk: Premium includes. folk.app/pricing, checked 7 Nov 2026.
  18. folk: AI. folk.app/pricing, checked 7 Nov 2026.
  19. Less Annoying CRM: Everything included includes. lessannoyingcrm.com/pricing, checked 7 Nov 2026.
  20. Less Annoying CRM: AI. lessannoyingcrm.com/help/using-ai-with-lacrm, checked 7 Nov 2026.
  21. HubSpot: Required one-time onboarding fee on Sales Hub and Service Hub. hubspot.com/pricing/sales, checked 7 Nov 2026.
  22. monday.com: About the pricing. monday.com/pricing, checked 7 Nov 2026.
  23. Pipedrive: Lite. pipedrive.com/en/pricing, checked 7 Nov 2026.
  24. Pipedrive: Growth. pipedrive.com/en/pricing, checked 7 Nov 2026.
  25. Pipedrive: Premium. pipedrive.com/en/pricing, checked 7 Nov 2026.
  26. Less Annoying CRM: Everything included. lessannoyingcrm.com/pricing, checked 7 Nov 2026.
  27. HubSpot: Sales Hub Professional. hubspot.com/pricing/sales, checked 7 Nov 2026.
  28. HubSpot: Starter Customer Platform. hubspot.com/pricing/suite, checked 7 Nov 2026.
  29. Close: Growth. close.com/pricing, checked 7 Nov 2026.
  30. monday.com: monday CRM: Pro. monday.com/pricing, checked 7 Nov 2026.
  31. Attio: Plus. attio.com/pricing, checked 7 Nov 2026.
  32. Attio: Pro. attio.com/pricing, checked 7 Nov 2026.
  33. folk: Standard. folk.app/pricing, checked 7 Nov 2026.

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The first 10 companies pay $29 a month for the first person and $19 for each after, for life. We open in small groups, and the waitlist goes first.