HubSpot alternatives
The best HubSpot alternatives for a small business (2026)
The best HubSpot alternatives are Pipedrive for a visual sales pipeline, Zoho CRM for the most features per dollar, Attio for a flexible AI-native CRM, folk for relationship selling, Copper inside Gmail, Less Annoying CRM for one simple price, Salesforce Starter to grow into, and Mojobase if your CRM should fill itself from email and invoices.
Updated . Prices and features checked on each company's own site
Why do people look for alternatives to HubSpot?
- Paid tiers add up per seat: Sales Hub Professional is $90 a seat a month billed yearly, and Starter's $7 a seat is a new-customer price against a $20 list price.
- Professional and Enterprise hubs carry a required one-time onboarding fee: $1,500 for Professional, $3,500 for Enterprise.
- AI is metered in HubSpot Credits, bought in packs or pay as you go, beyond the allowance each paid tier includes.
- The free CRM covers only two users, so a growing team meets the paid tiers early.
What are the best HubSpot alternatives?
| Tool | Best for |
|---|---|
| Pipedrive | A sales team that works a visual pipeline |
| Zoho CRM | The most CRM features per dollar, free for three users |
| Attio | A flexible, AI-native CRM you shape yourself |
| Mojobase | Small teams that sell and support from one inbox, with Stripe invoices in view |
| folk | Relationship selling over email, LinkedIn and WhatsApp |
| Copper | Teams that live in Gmail and Google Calendar |
| Less Annoying CRM | One simple plan, no contract, no AI |
| Salesforce | A small team that expects to grow into enterprise CRM |
1. Pipedrive: best for a sales team that works a visual pipeline
Pipedrive is built around one screen: deals moving through stages, with the next activity on each. It suits teams with a real sales process who found HubSpot's hubs more than they needed. Nova, its meeting assistant, writes pre-call briefs and drafts CRM updates on every plan.
- Lite: $14 per seat per month, billed annually (US$168 per seat per year)1
- Growth: $39 per seat per month, billed annually (US$468 per seat per year)2
- AI: Nova meeting intelligence: pre-call brief from deal history, call recording and transcription, drafted CRM updates for one-click approval. Included in all plans at no additional cost.3
2. Zoho CRM: best for the most CRM features per dollar, free for three users
Zoho CRM matches most of HubSpot's sales features, from multiple pipelines and forecasting to built-in calling, at a lower price per user. It's free for three users, and its Zia AI agents start on the Professional edition.
- Free: Free (flat, up to 3 users)4
- Standard: $14 per user per month, billed yearly (Annually selector); $20 billed monthly5
- AI: 'AI agents' is listed from Professional edition; 'extended AI capabilities' (Zia insights, predictions, recommendations) from Enterprise.6
3. Attio: best for a flexible, AI-native CRM you shape yourself
Attio lets you design your own objects and fields, syncs contacts in real time and runs custom AI agents on every record, with a choice of Claude, GPT or Gemini. It suits startups that want a CRM as flexible as a database, and its free plan covers three seats.
- Free includes: Up to 3 seats, 3 objects, 50,000 records; Real-time contact syncing, automatic data enrichment7
- Plus: $35 per user per month, billed annually (Save 20%); $44 billed monthly8
- AI: Custom Agents run a plain-language prompt on every record; you choose the model (Claude, GPT or Gemini). Web Agent researches the web.9
4. Mojobase: best for small teams that sell and support from one inbox, with Stripe invoices in view
Mojobase's CRM fills itself from your email, calendar and Stripe, sits next to the support inbox and the invoices, and shows who's owed a reply or gone quiet. The AI drafts each follow-up. It has no deal stages, forecasts, marketing campaigns, landing pages or ads tools.
- Price: $39 a month for the first person and $25 for each after; the first 10 companies pay $29 and $19, for life
- AI: included, with your choice of model, or bring your own
5. folk: best for relationship selling over email, LinkedIn and WhatsApp
folk is a light CRM for people who sell through conversations: it syncs email, calendar and WhatsApp, captures contacts from LinkedIn, and its Follow-up Assistant suggests who to write to next. It suits founders and small teams who sell through conversations more than call-heavy sales teams.
- Standard: $24 per member per month, billed yearly ($288 per member per year); $30 billed monthly10
- AI: AI assistants: Follow-up Assistant (suggests follow-ups from email and WhatsApp), Recap Assistant, Research Assistant (powered by Perplexity), Workflow Assistant.11
6. Copper: best for teams that live in Gmail and Google Calendar
Copper works inside Gmail, Calendar and Drive, so contacts and deals sit beside the email you're reading. It suits Google Workspace teams who never wanted a separate CRM tab, with pipelines and simple project tracking included.
- Basic: $23 per seat per month, paid annually; $29 billed monthly12
- Basic includes: 2,500 contact limit; Task automation, pipelines, project management, contact enrichment13
- AI: Copper's llms.txt lists AI-powered CRM assistance with Google Gemini.14
7. Less Annoying CRM: best for one simple plan, no contract, no AI
Less Annoying CRM has one plan with everything in it, billed monthly with no contract, and it says plainly that it has no built-in AI. It suits a small business that wants contacts, pipelines and tasks without learning a platform.
- Everything included: $15 per user per month, monthly, no contract; cancel anytime15
- AI: LACRM states it has no built-in AI and no direct integrations with AI tools.16
8. Salesforce: best for a small team that expects to grow into enterprise CRM
Salesforce's small-business suites bring sales, service and marketing together, with a free Slack workspace connected to the CRM on Starter. It suits companies that expect to need Salesforce's depth later and want to start there, at a higher price than most picks here.
- Free plan: Yes. Free Suite: essential contact tracking and click-based AI for up to two users (small-business FAQ). Not shown on the pricing page itself.17
- Starter Suite: $25 per user per month, billed monthly or annually (single price shown; starting price, transaction fees apply)18
- Starter Suite includes: Assistive AI with Employee Agent; Dynamic email nurture campaigns and lead scoring; Built-in sales flows and lead routing; Free Slack workspace connected to your CRM; Unlimited users (FAQ)19
How should a small business choose a HubSpot alternative?
Decide first whether you sell through a pipeline or through relationships. A pipeline business has a sales team, deal stages and a forecast someone reviews every week: Pipedrive, Zoho CRM, Close and Salesforce are built for that. A relationship business wins work through conversations, referrals and repeat customers, and the same people who sell also deliver and support: folk, Copper and Mojobase fit that better.
Then decide what to do about marketing. HubSpot's real strength is marketing email, forms, landing pages and lead scoring next to the CRM. If you use those every week, the cheapest move may be staying on HubSpot's lower tiers. If you only used the CRM, you're paying for a platform you don't need.
How do HubSpot alternatives compare on price?
Prices are per user a month, billed yearly, from each company's own pricing page, unless the tool says otherwise.
| CRM | Free plan | Paid plans start at | AI |
|---|---|---|---|
| HubSpot | Free tools for up to 2 users | $7 a seat for new customers ($20 list), Starter | 500 credits on Starter, 3,000 on Professional |
| Pipedrive | None; 14-day trial | $14 a seat (Lite) | Nova meeting briefs on every plan |
| Zoho CRM | Up to 3 users | $14 a user (Standard) | AI agents from Professional, $23 a user |
| Attio | Up to 3 seats | $35 a user (Plus) | Credits on every plan, including Free |
| folk | None; 2-week trial | $24 a member (Standard) | Monthly AI allowances per plan |
| Copper | None; 14-day trial | $23 a seat (Basic) | AI email writer and pipeline alerts |
| Less Annoying CRM | None; 30-day trial | $15 a user, monthly, no contract | None built in |
| Salesforce | Free Suite, up to 2 users | $25 a user (Starter Suite) | Assistive AI with Employee Agent on Starter |
| Mojobase | None | $39 a month for the first person, $25 each after | A monthly allowance included, or your own API key |
Mojobase's price also covers email, team chat, calendar, documents, tasks, the support inbox, Numbers and the Handbook. For five people it's $139 a month.
What does Mojobase do instead of HubSpot?
Mojobase starts from the work rather than from a database of contacts. It finds everyone you've written to and every outside guest on your calendar, leaves out newsletters and cold pitches you never answered, and groups people by company from their web domain. Connect Stripe in Settings → Connections and paying customers, their subscriptions and invoices join the same list.
Each customer's page shows recent mail, past and next meetings, open tasks, files, the open support conversation and what they owe, gathered live as whoever is looking. The AI flags who's owed a reply and who's gone quiet, and drafts the follow-up from what you last discussed. When a Stripe invoice is late, it checks email, meeting notes, team chat and tasks for an agreement to wait before drafting the reminder, with Stripe's payment link, for a person to send. Everything it changes is in Activity, with Undo.
What it doesn't do: deal stages, forecasts, lead scoring, marketing email campaigns, landing pages, forms or ads tools. Mojobase is built for 1 to 25 people, and it works well for teams up to 100, where one inbox carries sales and support together.
What do you lose by leaving HubSpot?
You lose the marketing side. Marketing Hub's campaigns, forms, landing pages and lead nurturing are why many businesses chose HubSpot, and only Salesforce among these picks covers a meaningful part of it. You also lose HubSpot's free CRM for two users with no time limit, over 2,000 app integrations, and Agent Hub's prospecting, customer and data agents.
If you leave, export your contacts, companies, deals and notes first, so nothing lives only in an account you've closed.
How do you move from HubSpot to another CRM?
Export contacts, companies and deals from HubSpot, then check the new tool's own import guide for how it maps deal stages and owners. Import on day one, before anyone starts adding records by hand.
Mojobase needs less: connect your mailboxes and calendar, and the people you actually work with appear with their history. Notes kept only in HubSpot stay there, so save them as files in Documents if you want the AI to read them. Run both for a few weeks before cancelling HubSpot seats.
Questions people ask
What is the cheapest alternative to HubSpot?
Zoho CRM is free for three users, Attio for three seats, and Salesforce's Free Suite for two. For paid plans, Zoho CRM Standard and Pipedrive Lite both list at $14 a user a month billed yearly, and Less Annoying CRM is $15 a user, billed monthly with no contract.
Which HubSpot alternative is best for marketing?
None of these matches HubSpot's Marketing Hub. Salesforce Starter includes email nurture campaigns and lead scoring. Mojobase has no marketing email campaigns, landing pages or ads tools, so a marketing-led business should keep HubSpot for that.
Is there a HubSpot alternative that doesn't need data entry?
Yes. Mojobase finds the people you write to and meet, groups them by company, and adds customers from Stripe, so nobody types contacts in. Attio and folk also sync email and calendars automatically, and Pipedrive's Nova drafts CRM updates after calls for one-click approval.
Does Mojobase have a sales pipeline like HubSpot?
No. Mojobase tracks relationships rather than deal stages: last contact, who's owed a reply, who's gone quiet, the next meeting, open support conversations and unpaid invoices. Teams that forecast from stages are better served by Pipedrive, Zoho CRM or HubSpot.
Can I keep using HubSpot's free CRM with another tool?
Yes. HubSpot's free tools cover two users with no expiry, so some teams keep it for forms and contact records and use another tool for daily work. The cost is keeping two lists of customers in step, which is what most small teams want to stop doing.
Sources
- Pipedrive: Lite. pipedrive.com/en/pricing, checked 7 Nov 2026.
- Pipedrive: Growth. pipedrive.com/en/pricing, checked 7 Nov 2026.
- Pipedrive: AI. pipedrive.com/en/nova, checked 7 Nov 2026.
- Zoho CRM: Free. zoho.com/en-us/crm/zohocrm-pricing.html, checked 7 Nov 2026.
- Zoho CRM: Standard. zoho.com/en-us/crm/zohocrm-pricing.html, checked 7 Nov 2026.
- Zoho CRM: AI. zoho.com/en-us/crm/zohocrm-pricing.html, checked 7 Nov 2026.
- Attio: Free includes. attio.com/pricing, checked 7 Nov 2026.
- Attio: Plus. attio.com/pricing, checked 7 Nov 2026.
- Attio: AI. attio.com/platform/custom-agents, checked 7 Nov 2026.
- folk: Standard. folk.app/pricing, checked 7 Nov 2026.
- folk: AI. folk.app/products/ai-sales-assistants, checked 7 Nov 2026.
- Copper: Basic. copper.com/pricing, checked 7 Nov 2026.
- Copper: Basic includes. copper.com/pricing, checked 7 Nov 2026.
- Copper: AI. copper.com/llms.txt, checked 7 Nov 2026.
- Less Annoying CRM: Everything included. lessannoyingcrm.com/pricing, checked 7 Nov 2026.
- Less Annoying CRM: AI. lessannoyingcrm.com/help/using-ai-with-lacrm, checked 7 Nov 2026.
- Salesforce: Free plan. salesforce.com/small-business/pricing/, checked 7 Nov 2026.
- Salesforce: Starter Suite. salesforce.com/small-business/pricing/, checked 7 Nov 2026.
- Salesforce: Starter Suite includes. salesforce.com/small-business/pricing/, checked 7 Nov 2026.
- HubSpot: Starter Customer Platform. hubspot.com/pricing/suite, checked 7 Nov 2026.
- HubSpot: Sales Hub Professional. hubspot.com/pricing/sales, checked 7 Nov 2026.
- HubSpot: Required one-time onboarding fee on Sales Hub and Service Hub. hubspot.com/pricing/sales, checked 7 Nov 2026.