Comparison
Mojobase vs Attio
Attio is an AI-native CRM with a data model you customise, sequences and AI agents, free for three seats and $35 a user a month on Plus billed annually, with AI metered in credits. Mojobase's CRM fills itself in, beside email, support, tasks and invoices. Choose Attio to model sales; Mojobase to run everything.
Updated . Every Attio fact is linked to Attio's own site, with the date we checked it
How do Mojobase and Attio compare, side by side?
Attio: AI-native CRM: a customizable data model with workflows, sequences and AI agents that Attio says build pipeline and advance deals around the clock. Mojobase: email, team chat, calendar, documents, tasks, customers, numbers and the Handbook in one place, with AI that works across all of it.
| What matters | Mojobase | Attio |
|---|---|---|
| What it is | Customers (Support and CRM) inside one place with Email, Team chat, Calendar, Documents, Tasks, Numbers and the Handbook | AI-native CRM: a customizable data model with workflows, sequences and AI agents that Attio says build pipeline and advance deals around the clock.1 |
| Free plan | None. From $29 a month for the first person at the founding price | Yes. Free: up to 3 seats, up to 3 objects, 50,000 records, 50 GB storage, 200 emails/month, 3 reports, 100 AI credits per user plus 250 per workspace each month. Ask Attio, AI agents, workflows, API/webhooks and MCP server are marked Yes on Free.2 |
| Small-team price | $39 a month for the first person, $25 for each after, for every app | $35 per user per month, billed annually (Save 20%); $44 billed monthly3 |
| Data model | Fixed: people and companies, each with their mail, meetings, tasks, files and invoices. No custom objects | Custom data model: custom objects (Plus up to 5, Pro up to 12, Enterprise unlimited), custom attributes, record and entry templates.4 |
| Email and calendar | Email and Calendar are part of Mojobase, with unlimited connected mailboxes; customers are found from them | Email and calendar sync (1 account per user on Free/Plus, 2 on Pro, 3+ on Enterprise) with communication intelligence such as first/last interaction and connection strength.5 |
| AI allowance | A monthly allowance shared by the company, shown as credits; or your own Claude, ChatGPT or API key | AI allowance is metered in credits: seat credits 100 / 500 / 1,000 / 2,500 per user per month and workspace credits 250 / 1,500 / 10,000 / custom (Free / Plus / Pro / Enterprise); extra workspace credits are sold in packs.6 |
| Choice of model | Choose from ChatGPT, Claude, Gemini, Grok, Hermes or your own setup | Custom Agents run a plain-language prompt on every record; you choose the model (Claude, GPT or Gemini). Web Agent researches the web.7 |
| Calls | No call recording. Briefs before meetings and follow-up drafts from your notes | Call Intelligence (call recording and analysis) starts on Pro.8 |
| MCP | One MCP server for the whole business; changes show in Activity with Undo, and you choose per kind of change whether they wait for you | MCP reads are auto-approved and writes ask for confirmation; tools cover records, notes, tasks, meetings, emails, lists, comments, reporting and SQL.9 |
Prices are in US dollars a month, before tax. Attio's prices change; the numbers link to where we read them.
Which should you choose, Mojobase or Attio?
Choose Attio if
- You want to model your sales motion with custom objects, attributes, lists and reports.
- You run outbound with sequences and want calls recorded and analysed.
- You want a modern CRM free for up to three seats, with an MCP server on every plan.
Choose Mojobase if
- You want the CRM to be one part of a place that also holds your email, support, tasks and invoices.
- You'd rather have no data model to design: people and companies appear from your mail and meetings. Mojobase is built for 1 to 25 people, and it works well for teams up to 100.
- You want the AI to follow up with customers and also chase invoices, triage support and plan the week.
What's the real difference between Mojobase and Attio?
Attio is a CRM for teams that want to shape their own. Its data model takes custom objects and attributes, its email and calendar sync measures first and last interaction and connection strength, and its AI agents and sequences work the pipeline. Attio describes itself as AI-native, with agents that build pipeline and advance deals.
Mojobase also builds its customer list from email and meetings, but puts it inside the whole business. People and companies are found from the mailboxes and calendars connected to Mojobase, and each person's page shows mail, meetings, tasks, files and invoices gathered live. The CRM is one app among eight, and the same AI that keeps it also answers support, sorts the inbox and chases late payers.
How do the AI models compare?
Attio meters AI in credits: seat credits per user and workspace credits per month, from 100 and 250 on Free to 1,000 and 10,000 on Pro, with extra workspace credits sold in packs. Ask Attio and AI agents are on every plan, Custom Agents run a plain-language prompt on every record with the model you choose, and a Web Agent researches the web.
Mojobase includes an AI allowance in the per-person price, shared by the company and shown as credits with a warning before it runs out. Its runs go through new mail, today's meetings and open tasks each morning, and its suggestions wait for a click unless you've set that kind of change to Auto. Everything is listed in Activity with Undo.
Which one costs less for a team of five?
Attio Plus is $35 a user a month billed annually, $175 a month for five, or $44 per user per month billed monthly; Pro, with sequences, Call Intelligence and custom objects up to 12, is $79 per user per month billed annually or $99 per user billed monthly. Attio Free covers three seats. Mojobase for five is $139 a month, or $105 for the first 10 companies, for life, with every app included.
Where is Attio the better choice?
Attio is the better choice for a startup or sales team that wants a flexible, modern CRM. Custom objects, formula attributes, permission controls, advanced reporting, sequences, call recording and analysis, enrichment and an app directory of more than 2,200 apps go well beyond Mojobase's CRM. Its MCP server, on every plan, auto-approves reads and asks before writes. If your CRM is your operating system, choose Attio; if your business runs on email, support and invoices with a CRM inside, Mojobase covers more of it.
Questions people ask
Is Attio better than Mojobase for a CRM?
As a CRM alone, Attio does more: custom objects, sequences, Call Intelligence, enrichment and up to 100 reports on Pro. Mojobase's CRM is simpler, with people and companies found from your email and calendar, but it sits beside support, tasks and invoices that Attio doesn't include.
How much does Attio cost?
Attio is free for up to three seats. Plus is $35 a user a month billed annually, or $44 monthly, for up to ten seats; Pro is $79 billed annually, or $99 monthly. AI runs on seat and workspace credits, with more workspace credits sold in packs.
Which is cheaper for five people?
Attio Plus is $175 a month for five users billed annually; Mojobase is $139 a month for five people. Mojobase's price also covers email, team chat, calendar, documents, tasks, a support inbox and Stripe invoice tracking, so a team replacing several tools pays less in total.
Can I choose the AI model in both?
Yes. Attio's Custom Agents let you choose Claude, GPT or Gemini for a prompt run on every record. Mojobase lets you choose the model for all of its AI, from ChatGPT, Claude, Gemini, Grok, Hermes or your own setup, or use your company's own API key.
Do both work with Claude and ChatGPT?
Yes. Attio's hosted MCP server installs from the Claude connector directory or ChatGPT apps. Mojobase's MCP server works with Claude, ChatGPT or your own agent, and reaches email, calendar, documents, tasks and the Handbook as well as customers.
Sources
- Attio: What it is. attio.com/, checked 7 Nov 2026.
- Attio: Free plan. attio.com/pricing, checked 7 Nov 2026.
- Attio: Plus. attio.com/pricing, checked 7 Nov 2026.
- Attio: Feature. attio.com/pricing, checked 7 Nov 2026.
- Attio: Feature. attio.com/pricing, checked 7 Nov 2026.
- Attio: AI. attio.com/pricing, checked 7 Nov 2026.
- Attio: AI. attio.com/platform/custom-agents, checked 7 Nov 2026.
- Attio: AI. attio.com/pricing, checked 7 Nov 2026.
- Attio: Agents and MCP. docs.attio.com/mcp/overview, checked 7 Nov 2026.
- Attio: Pro. attio.com/pricing, checked 7 Nov 2026.