Why I'm building Mojobase

I was a software engineer for ten years. These days I run an online business, and I use AI for pretty much everything in it. I was still doing the same manual tasks over and over, though, and I knew there had to be a better way. AI was powerful, and I knew I wasn't using it to its full potential.

I tried stitching my tools together

Our work lived in Slack, Google Drive, Todoist and our sales dashboards. I connected them to AI one by one, through my own agents on Hermes and OpenClaw, through Zapier, and through a pile of custom scripts. Probably more that I've forgotten.

Each connection worked on its own, and none of them had the full picture. My AI only saw the slice I'd connected or pasted in, so its answers came out generic and it kept asking me for the rest. Without full context, you don't get good answers.

And so much of what I still did by hand didn't need me at all. Most of that work can be automated already.

What if AI could run your business for you?

That's the question I kept coming back to. If the whole business lives in one app, AI can do the work instead of asking me about it. That means email, team chat, calendar, tasks, files, the Handbook, customers and numbers in one place, with one record of what happened.

So I made Mojobase, for myself first. This is what it does for me now:

• Before I sit down each morning, Mojo (our AI) has been through new mail, today's calendar and open tasks. Replies are drafted, new tasks are waiting and anything stuck is flagged.
• My emails come drafted with the whole thread in view. Mojo knows what I want out of that conversation and where the business is heading, so the reply says the right thing first time.
• My tasks keep themselves up to date. Mojobase knows what needs doing, and when something's done, like a reply sent with the file attached, it ticks the task off.
• Sales and ad spend sit side by side in Numbers every morning, with anything unusual flagged. I don't add up dashboards before breakfast any more.
• I can ask for anything from any screen. "What did we agree with that supplier?" comes back with the answer and a link to where it was said.
• I can say what I want done. "Tell them Thursday works and put it in my calendar" happens across email and calendar in one go.
• It knows how we work. Our prices, tone and policies live in the Handbook, and Mojo reads them before it does anything.

When something is slow or wrong, I'm the first person to feel it, and it gets fixed.

Who it's for

It's for any business that wants AI doing the day-to-day work. If you run it on your own, Mojo takes the manual work off your plate. If you have a team, everyone gets their own help, and less of the work runs through you. That covers ecommerce brands, agencies, consultants, coaches, freelancers, accountants, law firms, real estate agents and startups.

You stay in charge. You set the course and make the key calls. Mojo does the work in between, and you decide which kinds of change it only suggests and which it just does. Activity shows everything it did, with Undo. In 2026 there's no reason you should be doing the manual work yourself.

What I promise you

I promise you'll see what AI can do when it does the work. Once your business is in Mojobase, the replies, the to-do list and the morning numbers are waiting for you, and you won't want to go back to copy-pasting into a chat window.

If anything falls short, tell me. You get a direct line to me and a say in what gets built next, and every Friday I post what we shipped that week.

There are 10 founding spots. Request one, tell me what your business runs on, and I'll reply personally within a day.